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Where do We Go From Here? A Candid Discussion of our Profession through the Lens of Quality Measures, Bad Actors, Ethics, and Access to Care

Tuesday, May 20, 2025
1:45pm – 2:45pm  
Location: Willow AB
Earn 1 CE Credit(s)
This session will lead a candid discussion on the current challenges facing the healthcare and addiction treatment profession, with a focus on quality measures, unethical practices, and the ongoing issue of bad actors in the industry. We’ll explore the impact of online marketing and concerning trends affecting the sector, and discuss actionable steps providers can take to defend and protect their brands. Additionally, the panel will introduce resources created to help members navigate these issues, including a streamlined reporting system that allows providers to report concerns quickly and efficiently to the appropriate agencies. Together, we’ll explore strategies for strengthening ethical practices, ensuring access to care, and defending the integrity of the profession.

Learning Objectives:

  • Understand Current Challenges: Gain insight into the realities of online marketing in the healthcare industry, as well as the concerning trends and bad actors affecting providers and their reputations.
  • Defend Your Brand: Learn actionable strategies for effectively protecting your organization's brand from unethical practices and harmful marketing trends.
  • Utilize NAATP Resources: Understand how to use the reporting tools and resources NAATP has developed to help providers quickly address and respond to problem practices within the industry.